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The Hispanic market is the fastest growing consumer market in the United States. If your business wants to tap into this exiting opportunity, you need to tailor your plans to meet the needs of this robust and diverse community.

HispanSource is your one-stop source for credible, objective, and relevant information on the U.S. Hispanic/Latino market. The information sources featured in HispanSource have been chosen by the top experts in Hispanic marketing and practical business information. From Hispanic consumer behavior to demographic information, from Hispanic media to community events, HispanSource will help you get the data you need for successful plans and strategies.

HispanSource also features helpful business information including direct access to trade journal lists and reports, the “Invisible Business Web,” professional research services, and more. Plus any time you need expert search assistance, you're one-click away from the nation's premier business information specialists.

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U.S. Hispanic Market Factoids – Did You Know…

• The number of Hispanic-owned businesses in the U.S. is expected to grow 55% in the next six years to 3.2 million, with total revenues expected to increase 70% to more than $465 billion.

• More than a quarter of Hispanics (27%) identify themselves as "distance buyers" who purchase items from catalogs, telemarketing calls and online. Four in 10 Hispanic buyers (41%) prefer mailings in English, while 32% prefer Spanish.

• Hispanic buying power is expected to climb to $992 billion by 2009 from $686.6 billion in 2004.

• Of all ethnic groups, Hispanics frequent the mall the most (10.1 times per three-week period) and stay the longest (91.5 minutes).

• By the year 2020 the Hispanic population is projected to reach 53 million, with buying power projected to surpass the $1 trillion mark by the year 2010.

• Hispanics (15.2%) are more likely than non-Hispanic Whites (10.8%) to be entrepreneurs.

• By 2010, nearly one person out of every six living in the U.S. will be of Hispanic origin.

• Sales of mainstream Mexican and authentic Hispanic convenience foods - such as entrees and hand-held items - have more than doubled, rising 103% in the past five years, to $505 million in 2004 from $250 million in 1999.

• Hispanics are 33 percent more likely to buy toys than non-Hispanics.

• Hispanic magazines took in $182 million in advertising revenue in 2004, an increase of 16.8 percent from the year before, and higher than the 11.1 percent increase for the general magazine market.

• Roughly half (51%) of U.S. Hispanic households are involved in hobbies and crafts, spending an estimated $1.9 billion annually. The most frequent activities are Art/Drawing and Floral Arranging.

• The economic well-being of Hispanics is improving at a faster rate than that of non-Hispanics. Aggregate personal, household, and family income of the Hispanic population increased at more than twice the rate of those of the non-Hispanic populations. For examples, while aggregate household income tripled for non-Hispanics, it increased more than six-fold for Hispanics between 1981 and 2001.

• The past decade has seen Latinos become new homeowners four times faster than non-Hispanics. While the number of Hispanic homeowners grew 56.6% between 1994 and 2002, the number of non-Hispanic homeowners increased by only 14.7%.

• Hispanics were more likely than non-Hispanics to say opportunities to succeed in life are better than their parents (75% vs. 56%) and that the future of the next generation of Americans will be better than life today (75% vs. 39%).

• It is estimated than one in five teens in the United States is Hispanic. And, by 2020, the Hispanic teen population is expected to grow 62%, compared to a 10% growth rate for all teens.

• Hispanic women shop less frequently than other multicultural women and select stores for their convenience rather than price. They are more likely to shop with family members and are least likely to shop alone. They enjoy shopping with children much more than other women.

• The median income of Hispanic households rose by 20% from $27,977…to $33,565...between 1996 and 2001 while the median for all households increased...6%.